Main marketing trends in the Russian cinema market in the current realities

The article examines current marketing trends in Russian cinema and film industry, which have emerged the 21st century international federation of societies. aim study is to define directions strategies for enlarging target audience extracting maximum possible profit from cinematographic business. Based on key works their own observations, authors investigated concept essence marketing, its content specifics. Various ways increasing cinemas customer loyalty programmes were analysed. main societal trends, influence creation images contemporary cinematography, identified, factors modern society development correlation with world including degree influence, pointed out. results can serve as a basis evaluating effectiveness strategies.